The web isn’t for everyone.

Probably one of the hardest things to deal with new clients is educating them on what they really need in their website. Now, lets get one thing clear, almost everyone would benefit from having a website, but that doesn’t mean they need the best website available.

Probably the biggest stumbling block for new clients is whether or not to build an ecommerce website. For most new clients considering ecommerce, it is usually a case where they have spent years developing a new product or service, and they have preconceived their product will be the next George Forman grill.

It’s really hard to tell a client, that they should take it slow, maybe build the first phase of the website as just a product awareness site. Build the demand for the product, then fullfill the demand.

Some web professionals may not agree with this tactic, but think of this way, would you rather an angry client, or a successful happy client that is eager to bring you more work? I don’t know about you, but I like happy clients, and for those clients that are destined to fail, wouldn’t you feel better if you didn’t contribute to that?

So this is a blog.

Well, its about time I sat down and began composing my thoughts on business, more specifically my own business which is a small web & interactive design firm. The firm’s name is Inovat, and it started about 5 years ago.

The firm is currently, and probably will forever be, located in a small town called Elizabethtown, PA, USA. Elizabethtown is probably most commonly known by the town it borders, Hershey, which is of course the home of the great Hershey chocolate bar.

So, currently my position at Inovat is in developing strategies for our clients online presence, promote the firm and it’s work, and manage the operation of the business. My business partner, Nick, handles the business finances, employees, and the new property management group of Inovat.

So, all of that being said, this is a blog, and I am going to write about everything that pertains to my business, my clients and what I have learned.